Theres discussion Nvidia is losing market share to AMD, and the Nvidia cards are as a result are not selling very well, partially because of the inflated prices for them.
Even when Nvidia looses 5% market share to AMD, they still hold triple the amount. So, there is no real competition to Nvidia.
And when you have a monopoly, you can ask whatever price you want.
Source:
https://www.tomshardware.com/tech-i...m-nvidia-as-gpu-shipments-rise-slightly-in-q4
but no one wants to pay above MSRP pricing.
No-one wants, but many are.
Also, there's a simple choice:
* pay the price over MSRP
* get left out
E.g you have system without iGPU and your GPU dies. What are you going to do? Stop using the PC all together? Or buy a new GPU?
When RTX 40-series launched, many people bought the rest of the system and run off from iGPU, until stock filled again, so that they got their hands on the GPU. Having a GPU, despite the inflated price, is still better than having no GPU at all (especially when system doesn't have iGPU).
in 2024, 34.7 million GPUs were shipped. 30.2 million for Nvidia and 4.42 million for AMD.
That's 1 GPU per 236 people (considering population of earth in 2024). So, demand for GPUs is still high.
From 2023 to 2024, Nvidia has shipped 5 million more GPUs, while AMD in the same time has shipped 0.8 million GPUs less. Given by that, i won't say that no-one isn't buying Nvidia GPUs. On the contrary, people are buying more Nvidia GPUs and AMD is the one who is falling on GPU sales.